ICS67.120.01 A05 团体标准 T/SHPPSQXH0001-2019 《品牌价值评价农产品畜禽产品》 2019-12-09发布 2019-12-10实施 上海市品牌授权经营企业协会发布 全国团体标准信息平台 T/SHPPSQXH0001-2019 I目  录 前言...................................................................................................................................................................III 引言.....................................................................................................................................................................IV 1范围.................................................................................................................................................................1 2规范性引用文件.............................................................................................................................................1 3术语和定义.....................................................................................................................................................1 4农用畜禽养殖品牌价值测算模型.................................................................................................................1 4.1多周期超额收益法模型.........................................................................................................................1 4.2品牌现金流的确定.................................................................................................................................2 4.2.1品牌现金流.....................................................................................................................................2 4.2.2有形资产收益的确定.....................................................................................................................2 4.3品牌价值折现系数的确定.....................................................................................................................2 4.3.1品牌价值折现系数.........................................................................................................................2 4.3.2行业平均资本收益率.....................................................................................................................2 4.3.3品牌强度系数.................................................................................................................................3 5畜禽产品品牌强度测算指标.........................................................................................................................3 5.1概述.........................................................................................................................................................3 5.2质量（K1)............................................................................................................................................3 5.2.1质量水平（K11)...............................................................................................................................3 5.2.2质量信用（K12)...............................................................................................................................3 5.2.3质量管理水平（K13).......................................................................................................................4 5.3创新（K2)................................................................................................................................................4 5.3.1创新机制（K21)...............................................................................................................................4 5.3.2特色保障（K22)...............................................................................................................................4 5.3.3创新能力（K23)...............................................................................................................................4 5.3.4创新成效（K24)...............................................................................................................................4 5.4市场与服务（K3)....................................................................................................................................4 5.4.1市场控制力（K31)..............................................................